The Conscious Revolution: What does this mean for Retail Buyers?
The positive rise of conscious consumerism has been met with many challenges, one being a lack of ‘good’ alternatives available in the mainstream market. Ethical and sustainable brands, although plentiful, lack representation because of the underlying gap between them and retail buyers.
Now more than ever is a transformative time for the retail industry as a whole, whether it be a brick and mortar or online store, all retail outlets are looking for ways to create a unique shopping experience for their customers. Retail may be changing, but the need for curated spaces will never cease to exist.
Supporting smaller designers that are paving the way towards a more conscious future is a way for buyers to differentiate their stores. These brands, although all with unique visions, have one thing in common: the ability to translate a product into a story. Consumers are beginning to realize that a product's journey does not start at point of purchase but rather when the raw materials are extracted and then carefully crafted.
Their growing curiosity has fostered an opportunity for retailers to curate their stores with merchandise that speaks to this desire. In order to scale to a point where the terms ‘ethical’ and ‘sustainable’ will become so normalized they turn obsolete, we need to change the norm and that starts with giving consumers easy access to eco-ethical alternatives.
As a way to elevate this prospect, we created Kanekta, a full-scale wholesale procurement platform specific to products free from modern slavery and environmental destruction.
Kanekta is launching this August 2017 and over the next couple months we will be releasing a sequence of features highlighting our first set of partner brands. From fair trade organic all the way to zero - waste, each brand shares their own recipe for ensuring sustainability and transparency throughout their supply chains.
Stay in the loop by following us on our socials, or if you are a retail buyer, eco-ethical brand, or just want to learn more, send us a message!
Photo Credit: Jason Briscoe - https://unsplash.com/@jbriscoe